BLAKE LIVELY is the face of Gucci’s upcoming Gucci Première eau de parfum, a new scent created to represent the brand’s red-carpet-inspired line of the same name.
The adverts, shot by Mert Alas and Marcus Piggott for print and Nicolas Winding Refn for television, mark Lively’s first fragrance campaign.
“Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,” the actress told WWD. “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance… I couldn’t be more proud to be working with Gucci and its heart, Frida.”
The actress was chosen, “because she is a girl of extraordinary beauty and a girl who loves fashion,” according to Gucci creative director Frida Giannini.
“Although she’s young, she’s also very determined, and I liked this spirit… she knows how to be a diva in the right sense, with an aspirational glamour,” the designer said.
Gucci Première is scheduled to launch in Selfridges on July 5, followed by a nationwide launch in late July and the worldwide launch in September.
In his latest turn on the big screen, Taylor Kitsch has segued from superimposed special effects … to super awkward sex scenes.
Getting up close and personal with Blake Lively in the crime-thriller Savages, due in theaters July 6, was just as tough as tackling alien forces in Battleship, the Canadian actor, 31, told reporters.
“It’s very awkward to do, you know, and I was just glad it was over with, to be honest,” Kitsch said about their sex scenes together. “And it’s such a big part of [my character] and who he is, and that’s how you meet him. So it’s a pretty intense reveal, no pun intended
Kitsch says there wasn’t much time to get to know each other before they had to film the intense – albeit brief – intimate scenes.
“A lot of sexual improv was going on there,” he says. “God knows we had two weeks of rehearsal, so we talked until we were about to pass out, and then [we shot the sex scenes] on the day I think I knew Blake three days … four days maybe.”
The promotion of Blake’s latest movie is starting soon! This post will be pinned at the top of the site until Savages comes out on July 6th.